Gamification through a Fintech ecosystem wins a UN World Local weather Motion Award

A 3yr outdated Company Social Accountability – CSR – initiative that took a lifetime of its personal, has resulted in a 2019 UN World Local weather Motion Award for Alipay AntForest App.

An important instance of gamification and community results on an ecosystem like Alibaba. At launch, it was one of many many charity initiatives that had been planning to collaborate with Chinese language NGOs to plant timber and contribute in the direction of creating the Nice Inexperienced Wall to dam the development of the Gobi desert.

China has been going through an enormous downside from the northeast, because the desert has been rising and as China has little or no land that’s arable[1] (solely 12%). Sandstorms in Beijing have turn into extra frequent.

Efi Pylarinou is the founding father of Efi Pylarinou Advisory and a Fintech/Blockchain influencer – No.three influencer within the finance sector by Refinitiv World Social Media 2019.

In 2016 Ant Monetary launched a charity app, AntForest, for Alipay customers. Individuals might select from a listing of low-carbon actions like, utilizing public transportation and bikes, recycling, lowering plastic utilization, and extra; and earn `inexperienced vitality factors`. These factors could possibly be used to purchase digital seeds to plant timber, and as soon as these digital seeds had grown a bit, by digital caring (watering and many others), then an precise tree could be planted in some desert.

AntForest customers, might watch their precise timber develop by satellite tv for pc photos. One salix mongolica in Kubuqi desert, a sea-buckthorn in Tongliao,  two alxa in Interior Mongolia and many others. have been planted by Jessie-Chee. She watches them and may be very pleased with them. She competes with different pals who’ve extra timber than she has.

AntForest gaming options and visuals have created a digital social community that Alipay didn’t have earlier than (not like WEchat). In September, it was reported that AntForest and the Chinese language NGOs that help the precise planting of the timber, have planted 122 million timber and the social community has grown to 500million customers! The timber cowl an space of 112,000 hectares, making the AntForest initiative the biggest private-sector tree-planting initiative.

AntForest customers residing near the borders with the desert have additionally been concerned in planting the timber, altering existence dramatically to earn vitality factors and feeling a part of a digital neighborhood with robust purposeful ties.

Alibaba is now utilizing its ecosystem to increase the attraction of AntForest.

Its new retail idea retailer, Hema Contemporary[2], gives prospects 21 inexperienced vitality factors after they store with none plastic luggage. Hema recent, not solely has high-quality meals and on-line ordering and supply but in addition a next-level built-in smartphone expertise. This consists of full product data by scanning QR codes of product labels, automated take a look at through RFID and fee through Alipay.

Alibaba`s second-hand buying and selling platform, Idle Fish, rewards customers recycling their outdated gadgets with inexperienced vitality factors.

Alibaba`s Dingtalk, a chat and collaboration app for video conferencing additionally awards inexperienced vitality factors, for customers that keep away from commuting for in-person conferences.

AntForest has impressed and offered information to GCash within the Phillipines to launch GCash Forest this previous summer season with the purpose to 365 thousand timber in 365 days. Gcash[3] is the highest cellular banking app within the Phillipines with 5million downloads and 20million customers.

[1] https://ecobnb.com/weblog/2019/07/china-the-new-green-wall-which-will-stop-the-desert-advancing/

[2] https://www.retailnews.asia/hema-fresh-eyes-2000-stores-by-2022/

[3] https://fintechnews.sg/31940/philippines/mobile-wallet-gcash-leads-in-filipino-market/

Picture Supply 1: https://pandaily.com/ant-forest-allowed-more-than-a-quarter-of-chinese-netizens-to-participate-in-charity-programs-through-the-mobile-internet/

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